Gina Smart is one of Scotland’s largest and most comprehensive collection of special occasion wear.

Specialists in Mother of the Bride, Mother of the Groom and Wedding Guest outfits and dresses. we stock the UK’s finest Mother of the Bride and Mother of the Groom Collections. With decades of experience you can rely on us to provide premier special occasion and bridal wear.

Our Mother of the Bride & Groom outfits offer unparalleled value and customer service which has meant that our business has built an incredibly loyal base of customers over 25 years.

Our customers are talking...

    • Grace Wilson Recommends Gina Smart

      Went in today and had the best experience immediately saw dress on the model and loved the style it was perfect for me wasn’t sure about the colour on me though Jeanette ensured I tried on different styles and colours but still went for the first dress I saw. My son is getting married next year will be back for the shoes and bag Fantastic shop. Dress is also blue 💖

    • Lucie Mitchell Recommends Gina Smart

      My mum bought her mother of the bride outfit from Gina smart. Jeanette was so helpful and spent a lot of time with us. She didn't put pressure on mum to make a rush decision. Great service, lovely selection of dresses. Thank you!!!

    • Fiona Little Recommends Gina Smart

      Just got my outfit for my sons wedding there, the outfits they have are gorgeous and the staff are very helpful would definitely go again thank you so much x

    • Ashley Muir Recommends Gina Smart

      Was in today for my mum to get her MOTB outfit and didn’t disappoint! Great service from both mrs Smart and Jeanette. Sorted my mum out and there were happy tears all round. Beautiful outfit sorted for the big day 😍


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Our frienly staff will welcome you instore, with the Uk's leading manufacturers in stock we will have something to set you apart on the day.

Gina Smart
51 Alloway street
Ayr, KA7 1SP

01292 263919